Four Loko

If you don’t know what Four Loko is, you soon will. It’s a fruit flavored malt beverage that packs in to its aluminum walls the equivalent of 5 beers, and 3 cups of coffee. Mixing caffeine and alcohol isn’t anything new, we saw Lohan mixing Goose with her Redbull in 2008.

Before that, you’d be hard pressed to meet many people who haven’t heard of a rum and Coke. Four Loko is fundamentally different for many reasons, and it has created the perfect storm of popularity surrounding it. Consider the following, and you’ll know why Four Loko is on the path to popularity (more…)